A website is the nucleus of many marketing campaigns but it is passive - like a stranded ship in the middle of the ocean - unless it has a communications plan.
A website or a blog containing page-upon-page of text will not work well unless you are an amazing writer. Consider the following media instead of, or in addition to your written content.
In Australian Politics, the story of the Greens eclipsing the Australian Democrats as the major minor party of the day is just getting interesting. It would appear that the Greens have learnt little from the mistakes of the Democrats.
Technology is reshaping the practice of marketing by offering new ways to substantially improve marketing efficiency. Because of global financial fears many organisations are looking at recession marketing strategies.
Provocative NGO and not-for-profit marketing campaigns from around the world – deliberately controversial, they are designed to cause a media storm and compensate for smaller advertising budgets.
People share authoritative content because it’s not crap! It’s intelligent, funny, superbly produced and enlightening. It gives the gift of wisdom in a creative way.